The picture of automobile marketing service under the Metaverse

分类： 管理学 >> 管理学其他学科 提交时间： 2022-11-25 合作期刊: 《Economics & Management Review》

Haibo Zhang

摘要： China's auto market has experienced a high-speed blowout era and gradually entered a period of low-speed growth. With the rapid development of mobile Internet, artificial intelligence, autonomous driving and digital technologies, the traditional marketing model will be promoted from car-centered to customer experience and operation-centered. Auto Metaverse will greatly satisfy users with a more intelligent and immersive customer experience, and auto products will evolve from traditional means of transportation to digital intelligent terminals. It indicates that the Metaverse is full of opportunities and imaginations in the future automobile marketing services.

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